Social media has taken the world by a storm and has now become an irreplaceable necessity in our day to day lives. Needless to say, if you own a business, social media is one of the prime factors to incorporate in your business plan these days. Amongst other platforms, Twitter is one such social media site whose popularity is growing by the minute. With thousands of new sign ups every day, and somewhat limited options, it can be confusing though for most people to understand how to use twitter for business and marketing. In this article we will discuss how to use twitter as leverage for your business by investing nothing but time and strategy because twitter is undoubtedly an amazing business tool, believe it or not.
This is the most simple but the most important rule – Show Up. Developing your business online and marking its presence in the virtual world is very important. You have to show up and login a few times every week. Talk to new people, pitch your business to them, share relevant details and information and chalk out an overall target audience and make sure you spend enough time socializing and making connections.
Be a person not a brand
The whole concept of social media marketing is like real life networking. It is very essential to portray yourself as a real person and communicate with people. You have to know the people you are dealing with, talk to them and get acquainted at a personal level. Similarly, if your target audience or social group can’t relate to you at a personal level, they will not want to know more about you or your business.
Most entrepreneurs confuse the way social media works. Posting repetitive links to your business page or pushing people about your business too much can have an adverse effect and harm your virtual development. Try to be real, and be yourself. Share personal tweets and posts too even if it is just a random post or a notification about your last vacation. This helps people understand you better and relate to you more. Business is all about people and you have to build an effective network of people around you for your business to thrive.
Local listings are very important for your business to flourish and expand in the virtual world of social media. Most of us usually ignore or forget looking into local setups and establishments around us. Having such support not only helps promote your agenda but also helps in a healthy exchange of views and ideas which is essential in the process to learn and grow.
Go with the trend
If you are an entrepreneur wondering how to use twitter for your business, this is a crucial thing to keep in mind. Twitter is aptly popular for its trends and hash tags. Make it a point to be up to date with the talk of the town and trending topics online. Knowing what keywords your audience is looking up mostly or what kind of topics is gaining rapid popularity is something that can help boost your marketing strategy. Once you know what catches the interest of your audience you can incorporate those into your strategies thus creating an influx of followers on your social handle. Trending topics not only help you keep up with what’s hot and what’s not in the present virtual scenario, but also helps you create a channel of followers using strategic posts and excellent contents.
Time management and consistency
Time management is not only crucial but also probably the most important factor to consider if you are wondering how to use twitter for your business. For starters, you could fix time blocks or specific hours that you want to dedicate to social media and social media only. Use this time efficiently to make contacts, connect with people, learn about them and share your product or propositions. Twitter, or as a matter of fact anything and everything online has the potential to distract you from your motive and you can end up having wasted a number of hours without doing anything productive. Similarly consistency is necessary to build a reliable, strong and loyal group of followers. If you post one day and vanish for a while, no one will remember.
Be present, be yourself, be efficient and work out smart strategies. These are the basics to building a thriving business network on an online social site like twitter. Try to avoid auto-generated messages and replies and interact to people as much as you can on a personal level. Always reply back to people who are trying to connect to you or placing enquiries about your business or product. Last but not the least, your business in a virtual world succeeds only if people accept it by and large. Always be polite and thankful. Remembering these few things and implementing them can really boost your business network with a minor investment of your time only.